Aston Martin has grown accustomed to success. Since the DB7, its sports cars have only gotten better, while on the track the British automaker continues to rack up trophies. The Lagonda SUV concept which the company unveiled this past March in Geneva, however, was another story. The awkwardly-shaped crossover got a cold reception at its unveiling, and Aston pulled it off the show stand before the public even got there. Now reports indicate that the entire project has been put on hold.
Chief executive Ulrich Bez reportedly proclaims that the decision to axe the Lagonda venture was purely financial. And in this economic climate, that's a reasonable claim. But other sources suggest that the automotive media's reaction to the concept dictated its demise. Will Aston give it another shot? Aston Martin Lagonda chairman David Richards reportedly wants to get a new concept on the stands before the end of the year. We wouldn't be surprised if he gets his way.
