Wednesday, July 29, 2009

Is Saab officially cool again?

[Editor's Note] Once upon a time, a long, long time ago (we're talking the 80's here) I wanted a Saab really, really badly. I was only 8 or 9 at the time so getting one was kind of out of the question, maybe not in my mind but I've always been a tad out of touch with reality.

Back then, all of the cool kids rocked the Saab 900. If you were really cool, you'd rock the Saab 900S. If you were THAT dude, you rocked the Saab 900S Cabriolet with the gold BBS rims as seen above forever immortalized in the cult classic movie that paid homage to urban 80's culture Paid in Full (2002).

When Will Smith debuted the fire red 900S Cabriolet in his "Ring My Bell" video, (the followup to "Summertime") back in 1990, my passion for cars particularly that Saab, hit an all-time high. Check out the 2:21 mark of the video

Needless to say, since then Saab hasn't quite been the car manufacturer of choice for the cool kids. In fact, its quite possible you might catch a beat down from one of the cool kids for even daring to drive one these days. Though some may view you as a revolutionary unwilling to yield to the peer pressures of society, most people will probably just label you a nerd, and not the cool kind of nerd either.

Well here we are with the first pictures of the all-new 2010 Saab 9-5. We're cautiously optimistic that this attractive sedan (though it's appearance is certainly polarizing to many) will look as good in the flesh as it does in pictures. In this round of images, we get a better look at many of the new 9-5's most interesting details, including its pronounced grille and fascia, multi-hued side mirrors, full-length LED brake lighting and bottom-edge J-shaped chrome trim.

Inside, we see the expected cockpit-style dash layout, though with a more modern take on the classic Swedish design. Of course, there's a console-mounted ignition button and mellow green-tinted interior lighting, but we also note quite a few interesting textures and patterns to break up the otherwise somber-looking monotony of dark colors. Hold tight for the official details and specifications from Saab, which should be on their way in short order considering that the dam is crumbling at such an alarming rate. Will this be enough to endear Saab to present-day cool urban kids? Probably not. But its definitely a step in the right direction...

What are your thoughts?