Custom Camouflage Ferrari 599 GTB

There seems to be something about the Ferrari 599 GTB Fiorano that induces those with more money than sense to customize them in ever more ridiculous ways. Last month we wrote about Fiat scionLapo Elkann's 599 with a custom denim interior. Now a desert camouflage version has been spotted on the famed Croisette in Cannes. Our first guess would be that this automotive confection hails from the UAE, where overkill exotics flourish in the desert heat and oil revenues. However it also calls to mind avant-garde Japanese Bathing Ape designer Nigo's camo Mercedes 300SL Gullwing - another aesthetic travesty, but fully in keeping with his modus operandi. Which doesn't mean you should try it at home.

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The Blue Jean Ferrari 599

What do you do when you're heir to an enormous industrial empire? Well, pretty much anything you want. Like order up a Ferrari made to match your favorite pair of jeans.

Nope, this isn't the latest splurge by Paris Hilton; the car you see here is reportedly owned by one Lapo Elkann, grandson of the late billionaire industrialist and Fiat chairman Gianni Agnelli. Evidently not satisfied with a Diesel-edition Fiat 500, the notorious playboy ordered up his latest ride from the family-owned company decked out in a custom two-tone matte paint job. The body is painted in baby blue, the roof, mirrors and pentagram wheels contrast in a darker shade. Inside, the party continues with denim upholstery replacing the usual sumptuous leather. Yes, that's DENIM upholstery. Taste being subjective and all, if you're retching at the site of this kitchy ride, just remember: it could be worse. This guy could be running the company – and Chrysler along with it. Come to think of it, perhaps this is some sort of perverse keep-it-in-the-family nod to the AMC Gremlin X Levi's Edition?

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